At the last meeting of the Executive Board of the Internet Advertising Association, its new Chairman, Ján Simkanič from the company Internet Info, and Vice-Chairman, Tomáš Řehák from OMD Czech, were elected. The election followed last June’s General Assembly of the Association, at which the participants elected a new composition of the SPIR Executive Board for the next term.
The members are: in the Internet media section, Tomáš Búřil (Seznam.cz), Petr Hanisch (AliaWeb), Michaela Charvátová (Ringier ČR), Petr Jelínek (CET 21), Gabriela Kryšpínová (MAFRA), Ján Simkanič (Internet Info), Martin Šebesta (Centrum Holdings); in the advertisers’ section, David Martinásek (Beyond Interactive), Petr Nešpůrek (Mediaedge:cia Czech Republic), Tomáš Řehák (OMD Czech) and Martina Topinková (Starcom MediaVest Group).
“Among SPIR’s priorities in this term are the further expansion of the possibilities of the NetMonitor project, which should begin measuring the use of streamed video and accesses from mobile devices,” says Ján Simkanič, the newly elected Chairman, “at the same time, we would like to continue working on the popularization of the Internet as the most progressive advertising media type, because the advertisers still do not know how to use it to its fullest potential in marketing communication.”
The SPIR Executive Board also elected members of the Methodological Committee at its last meeting. From among the many received nominations of its members, it selected four representatives into both sections: in the research section, Miroslav Kůta (Centrum Holdings), Marek Pokorný (ARBOinteractive), Vít Smékal (OMD Czech) and Jiří Udatný (MindShare); in the technical section, Marek Antoš (Internet Info), Július Hájek (Microsoft), Vlastimil Pečínka (Seznam.cz) and Jiří Waisser (Internet Billboard). The Chairman of the Methodological Committee will be elected by its members at the first meeting.
SPIR is a professional association active in the area of Internet advertising since the year 2000. It consists of two sections that represent both sides of the advertising market – the Internet media section and the Internet advertisers section. At present, the membership base of the association consists of a total of 48 members in both sections. In addition to the operation of a unified and widely respected monitoring of visitor rates and socio-demographic profile of Internet visitors, NetMonitor, it also executes an Internet advertising monitoring project, AdMonitoring.