The Czech Internet Advertising Association (SPIR) is announcing a tender for audience measurement of the Czech Internet (NetMonitor) for the period 2015-17. The current wave of the project carried out by Gemius is in progress until the end of 2014.
The deadline for delivery of the proposals is April 19th, the proposals will be evaluated by a dedicated committee of SPIR and the announcement of the results is planned in November. The year 2014 is intended for the preparation of the next wave.
The purpose of NetMonitor is to deliver audited data on audience and sociodemography of the internet media for planning of online ad campaigns.
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