02.03.2012
SPIR
Internet Advertising to Keep on Growing in 2012
Investments in online advertising continued to grow last year, with display and performance-based advertising as the most popular forms again. In 2011 the internet brought in nearly CZK 9 billion in total from domestic advertisers. For 2012 we expect a 15% year-on-year growth. According to an advertising performance survey carried out by the Factum Invenio independent research agency for the Association of Internet Advertising (SPIR), the share of the internet as a media type exceeded 14% of the total advertising investments in the Czech Republic in 2011, placing third behind television and press.