The Czech Internet Advertising Association (SPIR) today released a Request for Proposals for another wave of Czech internet audience measurement. The purpose is to carry out an independent and audited measurement, which, to be brief, should answer two basic questions: How many people in the Czech Republic visit internet pages, and what kind of people are they. Applicants will have time until the end of September to prepare proposals, and the selection of the most suitable candidate will be held in the Fall. The chosen applicant should begin preparations for measurement at the start of the new year. The current wave of the project, which is traditionally contracted for 3 years, ends in the summer of the next year.
“A year may seem like a long time for the realization of a tender and the preparation of a project,” noted Pavel Ševera, SPIR project manager. “Yet one needs to realize that we are dealing with a very extensive project, for which we have this year prepared the most complex submission in the history of Czech internet measurement.” The project is to last for three years, and aims not only to measure the audience of classical web pages, but also the ratings of on-line video, accesses on the internet from mobile telephones, and the impact of ad objects (for example advertising fields) on web pages. Part of the project is also an establishment survey and continuous tests for the correct adjustment of parameters.
Kateřina Hrubešová, SPIR executive director, anticipates that the new wave of the project will expand it and improve its quality. “While drafting the submission we communicated with the international association IAB, drew inspiration at conferences abroad, and discussed it in detail with our members. Our requirements thus take into account the latest trends in the field of internet measurement.”
SPIR expects that the tender will attract the interest of domestic as well as foreign subjects. The submission of the tender is available on the Association for Internet Advertising web site.
Request for Proposal of Audience Measurement of Czech Internet in attachment...