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Audience measurement of the Czech Internet offers another service that provides information about socodemographic profile of advertising campaigns or even indivi |
The project AdAudit serves for analysis of online banner campaigns. It provides information about the number and sociodemographic profile of the people (unique visitors) who came into contact with a campaign (see, interact or click) and it is thus possible to compare a campaign plan with the real reach in a given target group. AdAudit does not include information about the number of ad impressions but can be a proper supplement.