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Audience measurement of the Czech Internet offers another service that provides information about socodemographic profile of advertising campaigns or even individual ad objects. It can be utilized especialy by media agencies, online advertisers etc. to find out whether the campaign reached the planned target groups. |
The project AdAudit serves for analysis of online banner campaigns. It provides information about the number and sociodemographic profile of the people (unique visitors) who came into contact with a campaign (see, interact or click) and it is thus possible to compare a campaign plan with the real reach in a given target group. AdAudit does not include information about the number of ad impressions but can be a proper supplement.