In 2009, the internet collected a total of CZK 6.4bn from Czech advertisers. For 2010, operators of internet media are estimating year-on-year growth of over 17%. In terms of display advertisements, advertisers last year invested over CZK 4bn in internet and in catalogue advertising CZK 786m in list (gross) prices. In PPC systems (pay-per-click, performance advertising), advertisers spent almost CZK 1.6bn in real (net net) prices. The internet share as media type therefore reached almost 10% for overall investment in advertising for 2009 in the Czech Republic, and is in third place immediately behind television and print media. This arises from research implemented by the independent research agency Factum Invenio (FI) for the Internet Advertising Association (SPIR).
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