The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew by 61.3% and mobile search by 57.3%.
Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals.
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)
IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies.
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on
Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at the moment, looking at key KPI’s including brand recognition, recall, engagement and brand recognition.
NetMonitor is an extensive research project aimed to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors.
The project sponsor is SPIR. The project organizer is Gemius S.A.
The NetMonitor research is realized via combination of methods: measurement on the server side (site-centric) as well as on the user side (user centric).
For 20 years, the Association for Internet Progress (SPIR) has represented the most important players in the Czech Internet economy from among publishers, media agencies, and technology companies with a turnover of more than 37 billion crowns per year. The services offered by SPIR members are used by over 90% of the population of the Czech Republic. Member companies pay 3 billion crowns a year in taxes and other fees to the state budget and employ 7,500 people throughout the Czech Republic. SPIR operates ...