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The Association for Internet Progress (SPIR) is announcing a tender for audience measurement of the Czech Internet (NetMonitor) for the period 2017 - 2020. The current wave of the project carried out by Gemius is in progress until the end of 2016.

Google's actions damage the Czech Internet sector, which is prepared to take defensive measures. The steps taken and planned for this purpose were presented at today's press conference of the Association for Internet Advertising (SPIR), which represents the most significant Czech Internet content providers, media agencies and other Internet market entities.

As in previous years, Internet advertising recorded double-digit growth in 2013. According to SPIR estimates, last year's advertising expenditures in various forms of online promotion reached CZK 13.3 billion. This is more than double the figure (CZK 6.4 billion) for 2009. The increase in investments is reflected in all areas of Internet advertising. The largest volume is accounted for by display banner advertisements, and advertisers also amply use paid search advertising, content networks, classifieds and directories. Video advertising on the Internet is increasingly popular among advertisers, and sales of advertising in RTB automatic purchase systems recorded rapid growth. Of total advertising expenditures, online advertising accounts for a 19 % share of the advertising budgets in the Czech Republic. The data come from the annual survey of Internet advertising performance conducted for SPIR in January and February by the Ppm Factum Research agency.

Internet Advertising spending exceeded 11 billion Czech crowns last year. In comparison with 2011, this is an increase by one quarter, confirming the position of Internet as the most dynamic advertising media type, receiving 17% of the distribution of all advertising investment. The positive trend is in part the result of the constant demand for display advertising, using of performance models in search and advertising networks, and video advertising continues to gain in importance. The expectations for this year are optimistic, and SPIR estimates a 16% growth in spending for 2013. The data is based on a current survey of advertising performance done for SPIR by the Ppm Factum research agency and on the year-round outputs of the Admosphere agency.

SPIR takes part in the international research project Mediascope organized by IAB Europe. Mediascope is an extensive research focused on media consumption patterns at total population level in online, radio, TV, mobile, newspapers and magazines and a deep dive into digital media consumption and e-commerce.

Investments in online advertising continued to grow last year, with display and performance-based advertising as the most popular forms again. In 2011 the internet brought in nearly CZK 9 billion in total from domestic advertisers. For 2012 we expect a 15% year-on-year growth. According to an advertising performance survey carried out by the Factum Invenio independent research agency for the Association of Internet Advertising (SPIR), the share of the internet as a media type exceeded 14% of the total advertising investments in the Czech Republic in 2011, placing third behind television and press.

Total internet expenditures by domestic advertisers in 2010 was 7.7 billion Czech crowns. For 2011, internet media operators estimate a 24% rise in expenditures compared to last year. In the form of display advertising, advertisers invested over 4.5 billion Czech crowns last year, and 985 million Czech crowns into catalog advertising in gross. In PPC systems, (pay-per-click, performance marketing), advertisers spent almost 2.2 billion Czech crowns in net-net prices. Internet as a media type thus achieved a nearly 13% share of overall investments into advertising for 2010, and was in third place behind television and print media. The results come from research surveys realized by Factum Invenio, a market research agency, for the Association of Internet advertising (SPIR).

The Czech Association of Internet Advertising (SPIR) has published the first public data of the visitation of so-called multimedia content on the internet, i.e. the watching frequency of stream video and the consumption of flash games. These are the first analytical findings about the actual number of users, the amount of played material, and the view time spent on the internet media. The largest amount of people follow video productions on the Stream.cz video server, and the greatest amount of time on average is spent by users playing flash games by Geewa corporation.

The Czech Internet Advertising Association (SPIR) today released a Request for Proposals for another wave of Czech internet audience measurement. The purpose is to carry out an independent and audited measurement, which, to be brief, should answer two basic questions: How many people in the Czech Republic visit internet pages, and what kind of people are they. Applicants will have time until the end of September to prepare proposals, and the selection of the most suitable candidate will be held in the Fall. The chosen applicant should begin preparations for measurement at the start of the new year. The current wave of the project, which is traditionally contracted for 3 years, ends in the summer of the next year.