Articles Archive

It is regrettable that Johnny Ryan’s ongoing PR campaign against the digital advertising industry and in particular his unfounded and inaccurate accusations against IAB Europe are becoming ever more desperate.

Joint letter of European associations and companies to EU representatives and national governments on the draft proposal on dissemination of terrorist content online.

SPIR and the VNICTP agree that illegal content supporting terrorism should not be disseminated on the internet and should be removed. However, the tools for achieving this objective must be chosen sensitively and bearing in mind the serious negative impacts which inappropriately selected tools could have on freedom of expression and the business environment in the digital sector, especially all hosting services and media houses which allow third parties to record content.

IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces the development of the Consent Management Platform (CMP) Validator, a tool that validates whether a CMP’s code conforms to the technical specifications and protocols detailed in the IAB Europe Transparency & Consent Framework (Framework).

IAB Europe white paper explores the basics of what header bidding is and how it works; recent header bidding developments; the challenges and opportunities for buy-side and sell-side stakeholders.

The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders from online advertising and platforms sectors, was presented at the meeting of the Multi-stakeholder Forum on Disinformation.

WFA to adopt a mindset of people first over data first.

In 2017 the volume of internet advertising exceeded CZK 23 billion. Compared to 2016, this represents growth of 18 per cent caused, in absolute figures, primarily by display and search advertising. The highest relative growth was achieved by search advertising (+ 26 per cent), while classified and directories increased by 17 per cent and display advertising by 16 per cent. From the viewpoint of the manner of advertising space purchase the programmatic purchase of display advertising increased by 20 per cent, 68 per cent out of which was RTB. Expectations for the coming year are also optimistic; the survey participants assume that online advertising will continue to grow by 13 per cent up to CZK 26, 4 billion in 2018. Out of the total advertising expenditures, online advertising accounts for a 22,5 per cent share. The data come from the annual survey of Internet advertising performance conducted for SPIR by MEDIAN.

A Confederation of Industry of the Czech Republic and SPIR's letter sent on March 13, 2018 to the president Juncker and other recipients regarding the platform to business relationship.