Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals.
Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on
Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at the moment, looking at key KPI’s including brand recognition, recall, engagement and brand recognition.
For 20 years, the Association for Internet Progress (SPIR) has represented the most important players in the Czech Internet economy from among publishers, media agencies, and technology companies with a turnover of more than 37 billion crowns per year. The services offered by SPIR members are used by over 90% of the population of the Czech Republic. Member companies pay 3 billion crowns a year in taxes and other fees to the state budget and employ 7,500 people throughout the Czech Republic. SPIR operates ...