As our life and work have switched to the online environment, the cost of Internet advertising went up, reaching almost 40 billion CZK in 2020. Compared to 2019, this represents a 15% increase, to which display advertising (+ 12%) and search engine advertising (+ 25%) contributed in absolute values the most. In terms of the way of advertising space trading, the programmatic display advertising purchases went up by 8%. Despite the current situation with the Covid-19 pandemic, forecasts for the next year remain optimistic. Survey participants expect online advertising to grow by 8% in 2021. Online advertising accounts for more than 30% of total advertising costs across all media types, putting it in second place right after television advertising since 2016. The data come from an Internet advertising performance survey conducted for Association for Internet Progress (SPIR) by the Median Agency. The data concerning other media types were provided by Nielsen-Admosphere.
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