AdAudit
The project AdAudit serves for analysis of online banner campaigns.
The project AdAudit serves for analysis of online banner campaigns.
NetMonitor is an extensive research project aimed to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors.
The project sponsor is SPIR. The project organizer is Gemius S.A.
The NetMonitor research is realized via combination of methods: measurement on the server side (site-centric) as well as on the user side (user centric).
Audience measurement of the Czech Internet offers another service that provides information about socodemographic profile of advertising campaigns or even indivi |
The project AdAudit serves for analysis of online banner campaigns. It provides information about the number and sociodemographic profile of the people (unique visitors) who came into contact with a campaign (see, interact or click) and it is thus possible to compare a campaign plan with the real reach in a given target group. AdAudit does not include information about the number of ad impressions but can be a proper supplement.