Admonitoring
AdMonitoring is based on the goal to provide qualitative shift of the internet advertising
AdMonitoring is based on the goal to provide qualitative shift of the internet advertising
NetMonitor is an extensive research project aimed to gather information on internet audience in the Czech Republic as well as socio-demographic profile of Czech internet visitors.
The project sponsor is SPIR. The project organizer is Gemius S.A.
The NetMonitor research is realized via combination of methods: measurement on the server side (site-centric) as well as on the user side (user centric).
The Association for Internet Progress (SPIR) is announcing a tender for the Online Advertising Expenditures Monitoring (AdMonitoring) for the period 2017 - 2020.
AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads.