The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain. read more
Access the IAB Europe Transparency Guide here.
AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads.