As part of the AdMonitoring project, in 2020, the participating operators recorded expenses for display advertising in the total amount of CZK 16.5 billion at list prices. Most (56%) of the display ads were programmatic. Detailed breakdowns by operators can be found in the public outputs of the project.
Note: This is a continuous monitoring only of the display advertisement and only of the involved media. The stated advertising performance does not equal the performance of the entire Internet as a media type. We are finding out the overall performance of the Internet with the project Online Adspends, which will be published in the first half of March.
